PDPaola unveils new charms: precious symbols of memory and identity

Delicate, radiant, and rich with meaning, the new charms launched by PDPaola on May 30 are already available in the brand’s flagship stores and online at pdpaola.com.

Designed as intimate tokens of memory and emotion, they are modern amulets to be chosen, worn, and cherished. A symbolic alphabet of words, miniatures, and graphic motifs, each piece with its own unique resonance, crafted to express a story, commemorate a bond, or evoke a feeling. Made of 18k gold-plated sterling silver and adorned with natural gemstones and zircons, the charms fall into two distinct lines: one featuring gem-set designs, where stones infuse the jewels with light and emotional energy; the other composed of miniature motifs, conceived as universal symbols of memory, love, and connection.

True to the brand’s storytelling spirit, the collection furthers PDPaola’s mission to turn jewellery into a contemporary, personal language. Founded in Barcelona in 2015 by siblings Paola and Humbert Sasplugas, PDPaola has quickly become a leading name in contemporary women’s jewelry, building a global community drawn to its blend of elegance and ease, craftsmanship and accessibility.

With over 60 boutiques worldwide, the brand affirms its role as a purveyor of everyday refinement: effortless, expressive, and meant to be lived in.

Antonella Reina, Editor VO+