Yoko London focuses on exclusivity

A living gem that continues to surprise. This is how Yoko London views the pearl. Renowned for its visionary pearl jewelry, the brand unveiled its latest creations at the beginning of this April.

"Creations that express our unparalleled craftsmanship and commitment to excellence," declared CEO Michael Hakimian, introducing the innovations that represent an evolution in line with the maison's identity.

Yoko London remains dedicated to the concept of pearl jewelry, emphasizing meticulous selection and a strong aesthetic sensitivity. Radiant South Sea pearls, rare pistachio-colored pearls, Akoya, and Tahiti, some of the most sought-after in the world, form the foundation of a jewelry collection that plays with design originality and the balance of proportions. Among the most notable new launches is Yoko Privé, an ultra-exclusive and meticulously curated selection that invites discovery of a world of rare sophistication.

Crafted in the atelier of Yoko London, the creations celebrate the pearl as an authentic marvel of nature, showcasing the rarest and most extraordinary gems in the world, chosen for their unique colors, exceptional sizes, and enchanting luster.

Antonella Reina, Editor VO+