The future of the sector at the first Italian Jewellery Summit in Arezzo
The first Italian Jewellery Summit in Arezzo, organized by Italian Exhibition Group together with the Municipality of Arezzo, the Arezzo Chamber of Commerce, Siena and Arezzo Fiere e Congressi, was successfully concluded by tracing the guidelines for the future of the gold and jewellery sector. Many brands, institutions and trade associations compared, have in fact underlined how the Made in Italy of jewellery is strengthening its positioning on the global market by aiming at fundamental values such as sustainability, branding and training.
Opening the summit, finally in attendance two years after the last goldsmith event in the "physical" format, was the Hon. Vannia Gava, Undersecretary of State for Ecological Transition, who testified that “the support of the government for the entrepreneurial structure of the Italian goldsmith sector represents a real wealth. The active companies in the sector that must be supported are 7482, employ 31,172 employees and generate a turnover of almost 8 billion euros ".
Following the greetings of the president of IEG Lorenzo Cagnoni, the mayor Alessandro Ghinelli, the president of the Arezzo Siena Chamber of Commerce Massimo Guasconi, and the president of Arezzo Fiere e Congressi Ferrer Vannetti, the protagonists of the industry met in a series of interventions and interviews moderated by Maurizio Amoroso, deputy director of News Mediaset.
The first panel, supported by Roberto Luongo, Director General of ICE, was dedicated to the resumption of national manufacturing exports which, resilient to the shocks of the pandemic, witnessed the show of strength of the gold and jewellery sector on international markets with particular reference to United States, Switzerland, France, United Arab Emirates and Hong Kong. The growth of Made in Italy was in fact robust and marked + 71.3% compared to 2020 and + 7.2% compared to 2019, with a value in the first 9 months of the year equal to 5.5 billion euros for a contribution to overall Italian exports between 2020 and 2021 of +0.44 percentage points. Quality, originality and uniqueness of manufacturing were the keys to the success of a sector that can now entrust the Nation Branding campaign, launched last November, with the aim of minimizing the negative effects of the imitation and counterfeiting of Italian products.
Subsequently, major international players such as Bulgari, Vhernier and Unoaerre underlined the leading role of luxury in the social, environmental and ethical spheres. Specifically, Eleonora Rizzuto of LVMH / Bulgari described a customer who is increasingly attentive to the transparency of information and increasingly curious and eager for answers on everything related to the responsible management of activities.
Maria Cristina Squarcialupi of Unoaerre instead described the fundamental role of companies in redesigning an economic system starting from the recovery and production of raw materials to their transformation into a finished product, from the creation of all components to the finishing of the object.
Finally, Isabella Traglio di Vhernier highlighted the necessity of aiming for Made in Italy production to give recognition and value to her products.
Claudia Piaserico, president of Federorafi Confindustria and Alessia Crivelli, vice president with responsibility for training, presented the project "the new metropolitan training network", emphasizing the need to create new professional and managerial skills, through specialized training plans.
In support of this, the VIVI ORO project was presented by the Goldsmith Consultancy of Arezzo with the Arezzo-Siena Chamber of Commerce and with the influencer Laura Inghirami, founder of Donna Jewel, who led to the birth of the first Italian collective brand with the aim to bring the guarantee of authenticity and a high quality level of the jewels to the goldsmiths.
Finally, the key opinion leaders of the sectors adjacent to the goldsmith, such as fashion, which pioneered the adoption of sustainable models, took part in the first summit of the Italian Jewelery. Beppe Angiolini of Sugar gave the example of his shop underlining the need for the investments necessary to support the brand. Omar Antonio Cescut of Lem industries highlighted how a technological and production company can support Italian SMEs that do not have the necessary structure to adopt new generation processes. Fabrizio Passarini of the University of Bologna illustrated the opportunities for manufacturing SMEs in the main Italian districts given by the PNRR and by European projects related to the theme of ecological transition. Finally, Sergio Grifoni of Banca Cambiano 1884, Gold Sponsor of the event, traced the state of health of the sector from a financial point of view and the support of the banking system for the goldsmith sector.
To draw the conclusions of this new appointment of the IEG Jewellery Agenda dedicated to national sector events Corrado Peraboni, CEO of IEG, who together with Marco Carniello, IEG's Global Exhibition Director Jewellery & Fashion, presented the next steps available to companies goldsmiths to meet international markets: Vicenzaoro January (21-26 January 2022, Fiera di Vicenza), Jewelery Gem & Technology Dubai (22-24 February 2022, DUBAI World Trade Center), Oroarezzo (7-10 May 2022, Arezzo Fiere and Congresses.