Diamonds accessible online

Diamonds and precious stones online? An increasingly widespread trend, on the web you can choose the carat size and consequently the amount you want to spend, twenty-four hours a day, wherever you are, with a wide and varied choice of diamonds, emeralds, sapphires, rubies, tanzanites and many other precious gems.

One example from many is E-motion Diamanti, the support portal for sales points with prices for the public that has created a network of gem experts determined to change the way diamonds, and gems in general, are bought. A modern and innovative distribution project where stones are given their right value. Sales strategies are changing and the importance of multi-channelling, in all sectors, including jewellery, is becoming well-established. Consumer sensitivity is also changing with much more attention being paid to ethics and sustainability.

Transparency and clarity are, now more than ever, the order of the day, particularly where diamonds are concerned. All traders, associations and organizations in the jewellery sector, at all levels and throughout Italy, are fighting every day for laws on gemmological materials to be introduced. The aims are to protect the consumer by providing clear and unmistakable information about the characteristics of the material being purchased; to make the trader responsible (importer, wholesaler, manufacturer, retailer) for the denomination and quality of what is being offered to the customer and, lastly, to deter unfair competition. Diamonds are becoming increasingly transparent and more and more accessible.