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Tuesday, 14 June 2022

Bulgari Enters the World of NFTs

Bulgari Enters the World of NFTs

Last week, at the Italian Embassy in Paris, Bulgari presented Eden The Garden of Wonders, its latest high jewellery collection, which will be on display in Bulgari's new flagship store in Place Vendôme, recently renovated by Peter Marino. Over 140 new masterpieces of high-end jewellery and watches to celebrate nature's extraordinary gems, creativity and unrivalled craftsmanship at an event in Paris.

Also unveiled for this special occasion was Beyond Wonder, Bulgari’s first ever NFT jewel, an intangible creation that transcends material boundaries through a unique dialogue between creativity and the limitless universe of digital technologies under the banner of Italian genius.

This unprecedented piece of jewellery is a bold testimony to the Roman company’s pioneering approach, its DNA and its relentless pursuit of innovation. Beyond Wonder was presented together with the NFT works of two High Jewellery creations: the Magnifica Ruby Metamorphosis and Emerald Glory necklaces. The two digital necklaces will only be sold together with their physical twins, uniting the tangible with the intangible, further demonstrating the connection between High Jewellery and High Technology through Bulgari know-how and creative vision.

The creative set-up was curated by Azuma Makoto, the Japanese artist famous for creating unique and pioneering sculptures using natural elements such as flowers and plants, thus creating a vibrant interpretation of Bulgari's Garden of Wonders.

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