Chow Tai Fook arrives in Cibjo

With 4,590 stores in China, Japan, Korea, south-east Asia and the United States, and listed on the Hong Kong Stock Exchange since December 2011, Chow Tai Fook can rightfully be defined as one of the world’s retail giant.

The company englobes several brands, including Hearts on Fire, Enzo, Soinlove and Monologue, as well as a segment exclusively dedicated to Chow Tai Fook Jewellery Group jewelry. An organization that has been sitting on Cibjo’s Board of Directors since June with the aim of cooperating on several fronts regarding sustainability applied to the golden world of jewelry.

“We would like to thank CIBJO President Gaetano Cavalieri and the Board of Directors for welcoming us,” said Kent Wong, Chow Tai Fook’s Managing Director, Corporate and HK, Macau & Overseas, “and we are grateful to be able to work closely with all members for the continuous development of the industry.”

CIBJO, whose mission is to promote international cooperation, has embarked on a range of initiatives to elevate and bolster consumer confidence.
“Being an industry pioneer with over 90 years of heritage, we understand the need to innovate and stay united to make a truly positive difference,” Mr. Wong continued. “In order to fulfil these ideals and promises, it is important that we work collaboratively with our industry peers, bringing in innovative insights. Only when we do so can we herald a new era of growth and synergy.”

“Chow Tai Fook’s becoming part of the CIBJO community represents a giant milestone, and will provide our confederation with a considerably broader perspective, not only in what are several of the fastest growing markets in the global jewelry trade, but also in the online environment, which is consuming an ever-larger share of sales,” said Dr. Cavalieri. “Just as the group has led the way in Asia and elsewhere, we expect it to take a leading role in CIBJO.”

Lorenza Scalisi, Editor VO+