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Friday, 14 July 2023

A trip to the Renaissance Florence to celebrate the 40th anniversary of Annamaria Cammilli

A trip to the Renaissance Florence to celebrate the 40th anniversary of Annamaria Cammilli

Thanks to the founder Annamaria, painter and sculptor, the company has always focused on artistic talent, creating sculptural creations that are distinguish for the exceptional plasticity of the forms. Over the years his different way of making jewellery has become a real style, an original and very recognizable creative message.

The talent of the master goldsmiths of Cammilli allowed then to mature a high degree of specialization in various technical aspects, such as the 8 original 18kt gold shades and the exclusive velvety finish of the Aetherna surfaces, which unequivocally distinguish the jewels of the brand, a secret recipe specially developed to enhance the three-dimensionality of the jewel.

For this anniversary was created a special jewel in limited edition of only 40 pieces, born to celebrate the 40 years of Annamaria Cammilli: the ring Florence, a tribute to the extraordinary city that every day inspires the creativity of the brand, but also to the particular sculptural attitude in making jewellery that has always made Cammilli creations so recognizable.

To celebrate these first 40 years, the evocative setting of the Florence of the Renaissance was obviously chosen, with an event that led guests on an extraordinary journey through art and in beauty.

The route began in Piazza della Signoria, where guests visited the Boutique of Cammilli and stopped at the Loggia dei Lanzi, exceptionally reserved for those present, and then take part in an exclusive guided tour of the Uffizi Museum, where for the occasion the guests of Cammilli were able to admire the great masterpieces of Florentine art behind closed doors.

The event then moved to the historic Palazzo Gondi, one of the most illustrious Florentine Renaissance palaces. The Florentine house is known worldwide for its finish and the colours of gold, but today it wants to dwell on an even more distinctive aspect of its collections, namely the sculptural volumes. For this reason, the Firenze ring was not only made with the classic Aetherna satin finish, but in 7 different variants that also include the glossy version, or the presence of various types and designs of paved diamonds and precious stones.

On this special occasion the brand wants to emphasize how its history and creativity have been determined over time by a particular sculptural attitude in making jewellery. Jewellery with "living" shapes, for a different conception of the depth of the volumes in the jewel. Annamaria Cammilli celebrates volumes with the Florence ring. This is why the finishes and preciousness of Florence are proposed in different types: the stage is dedicated exclusively to design.

The choice of the celebratory jewel fell on the ring as it has always been the jewel that represents the excellence of the brand. This ring, however, is even more special: its shapes are proposed in seven different versions of finishing and different use of stones, each of the versions is produced in a limited series of only 40 pieces. The ring could not have a banal case and in fact "FLORENCE" is proposed with a packaging more than exclusive: a casket totally carved in alabaster stone.

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